Category: Business

The Benefits of Video in Digital Marketing

Understanding the customer journey is one of the most important factors in a successful marketing strategy. You were understanding of where, when, and how to engage in digital marketing will help you refine your sales cycle and increase revenue. Improving the customer journey can significantly impact your bottom line. According to a recent study by…

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How to Build a Retail Business

Whether you are an experienced retail professional or new to the industry, there are several key factors you should consider when deciding how to build a business. These factors include the location of the retail business, your product-related decisions, and your budget for marketing. In addition, you will want to consider how brand consciousness and…

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